There is a sea of printed material out there today for consumers to peruse. So how do you get YOUR document noticed?
Before you go hiring someone to print anything for you, the first step you want to take is to make sure you understand what you want the document to accomplish. Do you want someone to buy your product? Pay a bill that is owed? Do you want the reader to choose an option that is beneficial to them while making you the most money possible?
A document that doesn’t cause the recipient to do what you want them to do is just wasted money and materials.
The difference between lovely – and profitable.
Needless to say, you shouldn’t go it alone. You need a printing specialist that can understand your needs, and be able to translate those needs into a document that works for you. Let’s say you want someone to pay a bill on time. Your invoice is probably like so many others out there; a logo (likely in colour) at the top, details in the middle, and a remittance request at the bottom.
Everything on the page is in black and white, except for your logo, which is the furthest thing away from the desired behaviour; that being trying to get your bill paid by a certain date. The human eye notices and tracks towards differences – in this case, that beautiful, colourful logo at the top of the page.
Logos are pretty, but getting paid on time is profitable. A printing expert can redesign your invoice with a simple change, making your logo black and white (few people care about a logo when a bill arrives), and moving the one item of colour on the page to the due date. Your customer is quickly and efficiently reminded when to pay their bill because their eye tracks towards the colourful difference.
Efficient use of colour is also important when giving people choices. In the insurance business, clients are usually given a choice of three payment options; a single payment where you get your money quickly, and usually two other options where payments are made on time. Having a client pay with the longest time frame delays you getting paid, even if you earn some interest on the payment plan to offset the delay. The second option gets you your money faster, and also gets you a bit of attention as well. That’s the option you want your client to choose. Simply highlighting the payment option you want in colour, as long as it’s the only thing on the page in colour, entices the customer to choose the better option for you more often.
So save pretty for those flashy, full-colour flyers. Use a design specialist to help make you are crucial documents more productive and profitable.
Hope you enjoyed my article, feel free to visit www.dxprintingperth.com.au/business-stationery for all your business printing needs!